Scale

I’ve had this thought for awhile now about scaling a project or product, the economy of scale and the nature of how efficient things can be. However, as I’ve seen from my own experience, scaling up is relatively easy and inexpensive for larger markets but for smaller markets, like those in the Caribbean, it proves to be quite inefficient.

This is at least partially due to economies of scale – you can bring greater efficiency to a larger scale of operations, including better ability to negotiate with suppliers, better brand lift, and broader support for your solutions within the existing industry.

Within a small market, the efficiency is actually much lower, and the skepticism of consumers within that market is much higher. Double whammy.

Quote of Jamie Beckland’s answer to Why is it harder to dominate a small market than a large market?